The sale of products on the Internet has increased dramatically over the past decade. One can buy a product, be it a simple garment like a T-shirt or a large machinery, using the online buying facilities. It just takes a few mouse clicks and a few details for shipment and payment, the sale is completed and the purchased item will be shipped to the given address.
When consumers opt for online shopping, they have many options and they always look for the best deal. They will browse multiple websites before making a purchase and this has made fulfillment quick.
Even though the process looks very simple, the process involved in every transaction is not simple. Buyers may face difficulties and issues from various angles before taking possession. These issues can lead to many broken transactions and incomplete purchase deals.
How effectively can online salesmen use live chat software to maximize sales?
Live chat software is an essential tool for any website selling products online. It will provide all the important human elements for online virtual transactions. Customers will be happy and satisfied to shop when they have someone online to help and interact with them before making a purchase. Live chat software can be used in many ways to increase sales.
Grab a Buyer
When a website has "live chat software" enabled, online sales men can initiate chat sessions with website visitors and provide support. This will make the buyer stick to that website and prevent the customer from visiting a competitor's website. It is clear that when a buyer closes like this, it is almost a complete sale as any experienced seller can explain the facts and convince the buyer to make a purchase.
Increase the Volume
The online salesman can persuade the buyer to buy a higher quantity of the chosen product by explaining the offers available on volume purchases, spot discounts available and the amount saved if the purchase quantity is high. That way, the sales figures at the end of the day will be significantly higher.
Sell Related Products
After selecting a particular product to buy, the online seller can show and explain all the products related to the products already selected for purchase to the buyer. For example, when the buyer chooses to buy a mobile phone, the seller may show products such as mobile pouches, hands free devices, extended memory cards, etc. In this scenario those buyers will probably buy some other product which is not the case without live chat application.
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Increase Conversion Ratio
A buyer will probably navigate away from the sales page because, a. Product information The ID provided is not sufficient, b. The mentioned price is not within the range and c. Want to compare the same product with other vendors etc. All these factors can be eliminated when live chat feature is enabled in the given webpage. Through a live communication channel the buyer can be reassured immediately and the sale can be completed.
Decreased Broken Transactions
Payment is an important aspect of any online sales process as more than one organization is involved in this process. When a buyer is trying to make a payment after selecting the product/s in the shopping cart, there can be many problems in completing the payment process. The buyer is likely to walk away with no one to help complete the payment process. With "Live Chat Software" enabled, the online representative can assist the buyer in completing the payment process, explaining the various options available for making the payment and completing the sale.
Effective Customer Service
Even after the online purchase process is completed, buyers can contact the online sales representatives to know about the shipment status of the goods purchased. Any transit delay can be explained to the buyer and these factors will make the buyer happy and increase buyer loyalty. It is clear that loyal customers will buy again and again.
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