Your e-commerce store has a wide range of products, you launch a well-designed website and do everything possible to get it to market. You succeed in gaining some customers every month and selling a good amount of products. However, one day you notice something. Customers buy the same product and the same quantity from you; Resulting in the same volume of sales per month. This affects what is known as the average order price.
This trend of shopping from e-commerce stores makes all your orders of below-average price. It also gives equal revenue every month. To increase their average order value, measures should be taken to entice customers to increase and add different items to their orders.
One way to do this is to increase traffic and ultimately your sales. However, it is not as easy as it sounds for an e-commerce store. Customer satisfaction is everything here. If you cannot create long-term customers, you may not see an increase in revenue. The use of live chat software for e-commerce is a proven way to ensure customer satisfaction while increasing average order value.
Chat features can do wonders in increasing the average order price, as an agent will have direct contact with the customer and this will increase the likelihood of checking more goods on the website and eventually agreeing to buy it.
According to a study by Forrester, 44% of customers consider live chat software to be a very important feature when shopping online. Their questions are answered instantly by live chat. This builds a good level of trust, and this ultimately translates to increased sales and average order value.
Suggested Read: The Biggest Benefits of Live Chat Software That You Didn’t Know About
Cross-Selling Of A Product Is Possible Through Live Chat
Chat integration can be used effectively to satisfy customers. If it is changed in a certain way and operators are trained, it can increase revenue. For example, if the customer's shopping cart contains a product that is purchased frequently, this will give the live chat agent a good opportunity to cross-sell the related product.
A More Valuable Product Can Be Sold
Upselling is another way to increase the average order price. Customers should be encouraged to purchase additional or more expensive products through live chat for e-commerce. This can be put into practice when a customer's shopping cart contains a product that has some of the following characteristics. The live chat agent can take advantage of this opportunity to sell a product that costs more and is a better option in terms of features and specifications.
You Can Upsell With Free Shipping Incentives
Let us take for example the commonly occurring situation that live chat software can increase the order price. When the total value of the customer's cart falls just below the free-shipping threshold, it gives the live chat agent the opportunity to sell a more valuable product for the customer with no shipping cost incentive.
Live chat software has been proven to increase sales and achieve greater customer satisfaction. Furthermore, if used in a more smart and customized way, it can also increase the order price.
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