As the need to increase engagement on websites has increased, so has the use of live chat software. It is important to note that your engagement increases conversion rates, sales, and customer satisfaction, so it is a necessity. Additionally, about 99% of visitors to your website are coming out of the site.
While it makes sense that first-time visitors rarely turn into buyers, did you know that your live chat software can grab the attention of your consumers? Also, the better the engagement on your website, the better your sales.
Therefore, if you want to improve your business, it is a good idea to use live chat. Not convinced? We've taken the time to learn how live chat improves your website's engagement.
Suggested Read: Do’s and Don’ts of Live Chat Support
It is Immediate
The biggest advantage behind the use of live chat is that it is instant. You get to give immediate feedback to your consumers, and this is something they have come to expect. About 79% of consumers prefer live chat over other mediums offered by a website. An additional 82% have stated that they expect an immediate response from the business.
In addition, 62% of consumers say that an immediate response for them is one that is less than 10 minutes. Given this factor, it makes sense that you use live chat software. Compared to mediums such as email, phone and social media, it has the fastest response time, ranging from 32 seconds to 2 minutes on average.
There is More Human Element
Another reason for how to improve live chat engagement is due to the human element that adds to the shopping experience. At times, consumers may have questions about their purchase. With no means of answering them, they are more likely to leave the car, delay shopping, or change their minds altogether.
With live chat software, you give them access to someone who will take minutes to reply to them. The almost text-message-type format of live chat also makes it more personal and easier to use. Additionally, about 42% of consumers stated that they appreciated the use of live chat while shopping. 51% of users say that they prefer live chat because it allows them to multi-task, namely shopping and buying at the same time.
Better for the Market
As the use of mobile devices has increased and more consumers use them, you need to make sure that you are providing them with a medium that is accessible to these platforms. On average, 62% of consumers expect live chat software to be available on mobile devices.
Furthermore, if the software is available, approximately 82% of mobile users use it. This shows that there is a definite demand for live chat and this increases consumer interaction and engagement.
Hurry Get Your Free Live Chat Software Here
The numbers indicate that this software is definitely a valuable addition to any business, and as the consumer market grows to learn more about its use, there is a definite demand for it.
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