Businesses are focused on using their websites as a source to engage with their customers and key generations. 47% of B2B buyers reported that the most likely way to get sales information was to go directly to a website.
Having an attractive web design is important to increase website engagement, but along with that, there are many other factors that are important for site conversion optimization.
What are those factors and how do they affect your visitors' travel or behavior? Let us discuss the meaning of website engagement strategy and the various aspects that can help improve website engagement.
What is website engagement?
Website busyness means that your overall brand is able to delight and retain the mindshare of customers or users. It is about whether your users are finding value by measuring certain activities such as downloads, clicks, shares and more.
It has a lot to do with creatively engaging user time through experiences at multiple touchpoints to their advantage. The higher the website is engaged, the more likely customers are to become loyal.
How does a growing number of websites grow your business?
Before we talk about website user engagement, just answer some questions. How much time are visitors to your website? Which pages are they checking? Are your calls to action (CTAs) attracting them?
The answers determine how attractive your website is and the benefits it can bring to your business. The idea behind measuring the agreement metrics of your website is to understand how your users and visitors are performing the desired actions.
By measuring the right website metrics, you can also evaluate how your visitor's experience is. The major areas where businesses experience significant growth are:
- Increase Sales Conversions - Users spend more time when the website is attractive. They cannot afford the first visit, but eventually increase conversions.
- High Customer Satisfaction - A well-designed website engages visitors and encourages them to visit various pages and options thus increasing their level of satisfaction.
- Average Duration On Website - It is clear that when your website is appealing, users will spend more time visiting pages and menus.
10 Innovative Ideas To Improve Website Engagement Strategy
It is important to maintain a healthy relationship with your website visitors and keep them coming back frequently.
Here is a list of the most important website engagement ideas that can help you convert website visitors into customers.
Add Live Chat Support For Real-Time Support
Have you ever wondered what frustrates visitors to your website?
Obviously, one has to wait a long time to get an answer.
Prolonged response time is one of the major reasons for poor customer experience. 59% of customers are more likely to buy when brands answer their questions within a minute.
Implementing live chat support software can significantly reduce the impact of long queue time. It helps you engage website visitors in real time when they come to your site and what they expect. There is no better website engagement tool to provide quick support to your visitors and customers.
Companies offering live chat reports have reported a 34% improvement in customer satisfaction rates and a 2.6x improvement in customer care costs. (Verification)
Here's how to increase the website's engagement with live chat support.
- You can set up automated and customized messages that initiate a chat with visitors.
- Live chat service is much faster than reactive channels such as email or phone. It directs visitors in the right direction through active interaction.
- More than 60% of consumers would prefer to return to the website which offers a live chat option. This means an increase in live chat conversion rate.
- It provides important information about the visitor's journey and previous touchpoints.
- Live chat support service allows to handle multiple chats reducing queue time.
- It increases customer satisfaction and converts visitors into loyal customers who maintain your brand and at the same time advocate positive word of mouth.
Automate Your Website's Engagement With Ai Bots
Chatbots are changing the way they interact and connect with their customers. They are considered the best interactive tool that provides convenience, personalization, and decision support to your support team on the go.
Some interesting studies about chatbots are:
- 80% of brands plan to use chatbots by 2021, says Oracle.
- Ubisend found that 35% of customers want to see more companies using chatbots.
Bots are active 24 × 7 and engage customers during peak hours or when your support is not available. They immediately answer simple questions and reduce the number of support tickets.
Here are some reasons how chatbots prove to be great website engagement techniques.
- Instant Feedback - AI chatbots provide quick answers to provide proactiveness to visitors as well as a better customer experience.
- Personal Support - Distribute personal support for site visitors by analyzing your previous visit.
- Scalability - Chatbots can be easily scaled when there is a greater amount of chatbots without the need for additional resources.
- Handle FAQ - If your maximum customer queries are basic, a chatbot solution may be the most appropriate. The bot gives customers quick answers to all the basic FAQs.
Provide Live Support With Co-Browsing And Video Chat
Companies empowering their support teams with live customer engagement tools develop personal relationships with them. With video chat and co-browsing solutions, the support team can simplify the process of filling the complex form to face the conversation through personal interaction and provide a person-to-person experience.
Live engagement tools make interactions interactive and effective. For communicating technical concepts, complex processes - video chat and co-browsing are best.
So how to increase user engagement on a website with visual interaction tool?
- Resolve Issues Faster - When agents look at the customer screen, they gain first-hand knowledge of issues that can be identified and resolved much faster than a phone call or chat and a first-contact solution Can improve.
- Streamlined Real-Time Support - Live interaction has the strongest impact on customer satisfaction. With co-browsing, customers can experience real-time live support and resolve issues quickly.
- Enhanced Customer Experience - With quick response and personalized guidance, customers' frustration quickly settles and strengthens customer relationships.
Make Your Messaging Crystal Clear
Every web page has a purpose, be it products, services, price or blog page. The main objective when designing any page is to clarify the core message to the visitor.
Suppose, if a visitor comes to your product page, then your main products should be posted in such a way that it clearly states the message that your business needs. Visitor intent and web page messages should match each other.
Keeping messaging clear helps your business connect visitors in the right way. Here are some tips you can follow:
- Communicate On What Your Brand Does - Your key message clearly states what service or product your company sells.
- Be Sure To Include A Value Proposition - Your key message will also be to tell users that what you do or what you sell can positively impact their lives.
- Main Focus On The User - When you want to communicate both the purpose and the value of your brand, but the trick is to do that focusing on the needs of the user.
- Appeal To Your Audience - Your main message should focus on appealing to people who are either already interested in your services, or are likely to become interested in them in the future.
Highlight Your Social Proof To Improve Website Engagement
When you land on a website, the first thing is that you are looking at statistics or checking social evidence.
With 70% of people saying they trust consumer opinion posted online, e-commerce sites are wise to use social proof to increase buyer confidence.
Social proof can be in the form of testimonials, reviews, star ratings and real-time statistics. Businesses can help increase conversions by validating a buyer's decision, which is why it is necessary to incorporate this into your marketing strategy. In the long run, it helps to build brand credibility.
How can social proof be one of the great website engagement ideas?
- Customer reviews help buyers in their purchasing decisions and develop trust for your company.
- Using social evidence in your marketing strategy is important to help your business increase its sales.
Make Your Call To Action (CTA) Compelling
Have you ever come across the "Join Now" or "Add to Your Shopping Cart" buttons?
I'm pretty sure you've seen it. These are calls for action or CTAs that act as a signal for your visitors to perform specific tasks.
The orange button in the image below represents a clickable CTA.
The CTA should be used judiciously on the website to promote customer engagement. You can direct your visitors to comment on your articles, asking them to subscribe to your email list. You can also ask them to join you through social media.
The key to making your CTA stand out is using the correct language according to the conditions and consider their placement carefully. Business profits and revenues depend judiciously using CTAs.
How can being an website engagement tool be an effective call to increase your conversions?
- Colors stand out with too much contrast color
- Make sure about the size and shape of the button. It should be able to attract the visitor's attention immediately.
- To catch the attention of the user tailor CTA copy with unique words.
- Include an element of the value proposition in the call-to-action button
For example, the inclusion of value proposer elements in the call to action button to 'Free Guide', save up to 25% 'clearly explain to the visitor what they are going to get in return for their action.
Personalize Your Communication To Increase Website Engagement
Messaging and tracking innovations have communicated with customers so fast, flexible and in-person that it is also changing consumer expectations and behavior. Now, consumers expect businesses to understand their needs and provide relevant and desirable information, products, services and solutions. They will be cut off from a business that does not attempt to communicate in a meaningful and pleasing manner.
74% of customers feel disappointed when website content is not personalized.
Smart brands know that the more personally they can send their message, the more likely a customer is to respond to it. Using the power of data analytics, your brand can create a detailed plan for customer-centric marketing messages.
The Forbes Agency Council describes how their companies are using data to make customer communications more personal.
- Get Interactive - You can use interactive tools on our website to provide data about our visitors. This data gives us insight into what our audience is most interested in, and drives our content strategy.
- Listen To Your Audience - you need to fulfill the objectives, the property to be adapted to complete. Then create content that resonates with your audience. Many times, user-generated content is more effective.
- Automate Your Marketing - Marketing automation ensures that the visitor sees the best AI bots and augmented reality (AR) using the right tools at the right time.
Promotions With Offers And Discounts
Coupons, deals and discount offers are the most prominent methods of promotion.
Discounts and coupons came as the top ranking strategy for driving loyalty with 61% of consumers stating that they use them - Expedia Affiliate Network.
How can discounts and offers increase website engagement?
Discounts in the form of coupons not only affect your overall sales, but also help to create buzz around the brand in the long term. Thus it is recommended that a business should choose various interesting methods to offer discounts and attract more and more customers.
You can consider making a repeat purchase with the help of a discount, as True Citrus does in this post-purchase thank you email.
Here are some tips to improve coupon and rebate status to increase engagement on your website:
- Loyalty reward program and offers customer discounts as well as bonus discounts to improve retention.
- Offer coupon offers to your customers to share their reviews and stories
- You can offer coupons - discount offers specifically for newsletter sign-ups and email alerts.
- Offering a discount on the next purchase is also a good way to encourage your customers.
Keep Your Website Navigation Smooth
We expect to navigate easily when landing any website but unfortunately, not every site is designed to be as well as it should be. Great navigation is one of the most important aspects of designing a website. It serves as one of the best website engagement tools.
Designing the navigation of your website is like laying the foundation of your home. Failure to plan your foundation can put your building in danger of collapsing, no matter how good it looks.
If you want to increase website engagement, you need to spend time planning how your audience will communicate with your content, and by figuring out the most intuitive way of organizing, and representing it.
How can interactive websites increase engagement?
- Connecting With Customers In A Meaningful Way - Customers today expect interactive self-service components from a website. It helps to answer questions and direct their decisions.
- Boost Sales Conversion Rate - Intuitive website design engages your customers very quickly and builds trust and interest in your brand. This means a lower bounce rate and the possibility of them coming back again.
- Increase Personalization - Keep a close eye on what people are clicking when, where and how. Use data to learn more about your customers. Apply the same to create a better overall website experience and an even more customized experience for each visitor.
Understand Your Target Audience
Getting insight into your audience preferences can be one of the great website engagement ideas. By taking a survey, you can create content that your target group can actually engage. Asking questions about what they like and what they expect from you.
Their responses and feedback will show where you need to improve for better website user engagement.
Protip: Whatever your survey, make sure you keep the questions short and simple. Avoid taking too long of your visitors with long surveys.
Here are some more ways to get to know your audience better.
- Interview As A Part Of Qualitative Research - it's like talking to your audience and developing a report on how they interact with your brand.
- Going Through Recorded Chats - Going through recorded voice and video customer service calls to identify problem areas. This is an easy way to listen between the lines and find out what they are looking for.
Metrics And Kpi To Measure Your Website Engagement Strategy
Website engagement metrics and KPIs measure what users are actually doing on your website. Having deep insights into user engagement helps businesses better understand their customer and helps them make informed decisions.
Here are some of the most common (and most important) website engagement metrics and KPIs.
- Number Of Engagement - This is an important metric for measuring the number of visitors who are out of the total number of visitors. Suppose your website has 10,000 visitors per day, of which only 25%, or 2500 visitors, are engaged in some way. This means that the number of engagements was 2500 visitors.
- Number Of Leads - This lead generation helps to find out the exact number of converted website visitors as KPI customers. This means that sales visitors out of the total visitors to your website.
- Time On Page - This helps you to determine the quality of your website traffic. This is a key indicator that your targeting strategies are not working well and need to be adjusted.
- Pages Per Session - It provides more information about a visitor's actual interaction with the site. It tells the amount of time a user spends on any page.
- Pageview - Measuring page views can help you understand how often people visit your website.
- New vs Returning Visitors - The greater number of returning visitors indicates a larger group of customers engaged to form a stronger relationship.
Good Website Engagement Techniques Are The Key To Business Success
Each business is targeted and optimized for the end-user or a customer they are selling their products or services to. Therefore, the website's preoccupation with developing a brand or business in the market is a final reference.
Good website engagement not only helps in selling products or services, but it also makes your customers loyal and stay with you for a long time. Increased engagement always affects sales and increases brand awareness which ultimately leads to higher conversions.
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