Over the years, the use of secure live chat services has become popular among businesses. And the reason for its popularity depends on many different factors. The best part is that all businesses, whether start-up or established, benefit from the use of this software.
While this fact has contributed to its popularity, the
following are also several different reasons that show why live chat is so
popular.
Secure Live Chat Software Makes Customers Happy
Keeping customers happy is harder than you think. Luckily,
one of the easiest ways to make our customers happy is by offering them live
chat facility as part of our customer support services. Consumers prefer this
over trying to dial a helpline, which can often mean enduring wait times of 15
minutes or more.
Through a secure live chat software, they get instant
feedback and are able to get their issues addressed at the earliest. Almost 90%
of the consumers find live chat software extremely helpful. Of this number, a
total of 63% said they would come back to a business if they provided live chat
services for customer support.
Suggested Read: Other Uses For Live Chat Software Outside Of Customer Service
It Helps Businesses Save Money
Businesses can save money by using this software as it helps
them save money, especially the costs associated with other channels of
customer support services. It has been shown that using live chat can save you
17% to 30% of the costs associated with phone services.
Apart from this factor, many live chat service software packages are
scalable in nature and can be customized as per the need and needs of the
businesses. This flexibility is a major reason why many businesses are able to
save money when using it.
Increases Total Sales
Apart from saving money, live chat also helps businesses to
make money. Consumers who purchase from businesses that offer them live chat
services are more likely to spend and buy more. 44% of consumers believe that
live chat software has more flexibility than other tools.
Additionally, over 38% of consumers say that they chose to
shop with a business based on the experience and quality of their live chat
services. It is easy to see how live chat can positively impact the overall
sales of a business.
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It Is A Differentiating Factor
Consumers look for different factors that help to set a
business apart from its competitors. With so many options, it usually comes
down to the finer details. Secure live chat software is a good detail that many
consumers value. Customers are more likely to demonstrate brand loyalty and
become repeat consumers for businesses with live chat services.
Due to this factor, more businesses are starting to use live chat services for business. Their popularity is further fuelled by the fact that
established retailers are adopting live chat solutions.
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