There are over 200 Google ranking factors, and only a few have received confirmation from Google, while most of them are still unconfirmed. Some of the confirmed ranking factors include:
- Page loading speed
- User Experience and User Interface (UX and UI)
- High quality content
While there are many other ranking factors, these can affect how a user interacts with a website. For example, a higher page load time may increase the likelihood of a bounce rate by 123%.
Likewise, poor UX, UI, and low-quality content have the potential to drive visitors away from your website to their competitors.
While you have traditional ways of optimizing your website with better page speed, UX, UI and quality content, you can take it a step further through live chat software.
How Can Live Chat Software Improve Your Google Ranking?
Reduces Bounce Rate
Higher bounce rates lower Google rankings.
The bounce rate defines the percentage of visitors who exited your website after reaching a page. If the visitor decides to stay and navigate on other pages of your website, then the time spent by the visitor is called residence time.
Dwell time also includes work performed by the visitor; This includes not only navigation, but also the purchase and access to various pages.
As mentioned earlier, slow loading speed is the primary reason behind the high buoyancy rate, but it is not the only reason. Sometimes visitors outrank our competitors because the website is unable to resolve their query. This tells Google that the site lacks quality information to resolve user queries, so it pushes SERPs further down.
Using live chat software support solves this problem and that too very quickly. Whenever a user visits your website in search of an answer, there is a live chat support software to provide it immediately. Therefore, users will talk to a representative on your site, increase residence time and reduce buoyancy rates; Which will help your website to get better ranking on Google.
Improves UI and UX
When implemented correctly, live chat software for business can improve the UI and UX of your website. While it helps your users find solutions to their queries quickly and efficiently, live chat software service can also make it easier for your users to navigate your website.
You can provide them a quick link based on their questions. For example, if users ask "What are the different packages you offer?", You can direct them to your pricing page.
Ideas for High-Quality Content
Google prioritizes the ranking of high quality content that has the ability to resolve the query of the searcher.
Live chat software can give you views of high-quality content that can register your website as reliable and credible.
Go through the interactions between your customer representative and customers and study the issues they face. Do this study at least once a month, and when the analysis is complete, create articles targeting the issue and provide relevant solutions.
When users find out what they are looking for, they want to stay longer, which increases residents' time. Such positive feedback tells Google that users are getting their queries resolved; This therefore places the page higher in SERPs.
Positive Online Reputation
Some of the major factors affecting your online reputation are:
- Slow page loading speed
- Disturbed website navigation
- Low quality content
Users can share their experience with any domain upon review of websites such as Yellow Pages and Yelp. Apart from these, they can also do this on social media platforms such as Facebook, Twitter, etc.
User reviews fall into the category of user-generated content, and Google places it in high regard when listing a website in its SERPs.
Adding live chat software support improves website navigation and gives you ideas for high quality content that can encourage positive reviews of your website.
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How to Optimize Live Chat Software To Improve Your Google Ranking?
Avoid Interstitial Pop-Ups
Pop ups are annoying. If your live chat tool pops up on your homepage and covers most of its content, it can disrupt the user experience. Remember that your only motive behind adding the live chat option is to help users, and the interstitial popup practically destroys that purpose.
You need to place a live chat button on every page of your site, where it is easy to spot. Users can access it quickly, and it does not interrupt the page's UX and UI.
Focus On Providing Value
Using a chatbot is a viable option when all your customer representatives are attending to other customers, so that the customer does not exit the website, but that does not mean that you should aim for gender until the representative is available. . If you do so, the customer will leave and may post negative reviews about your customer service on the reviewing website.
So what should you do?
Focus to make conversation valuable. Study previous interactions with users and modify the chatbot's response. Following this pattern the customer is satisfied, and in some cases, chatbots can handle user concerns without the involvement of a representative.
Add This to Your Sales Funnel
Adding live chat support tool to your business sales funnel can increase conversions and leads. You can direct your website visitors to your conversion pages and help them with the product's purchase and checkout.
You can customize your chatbot's script to follow the same pattern. and do not worry; If users are not found through payment, they will be treated as leads that can chase your business development team.
Conclusion
Gone are the days when users would wait for hours to solve their queries. Now they want an immediate solution, and live chat software is your way of doing this.
Connecting live chat only requires a certain amount of monetary investment, but it can improve the customer experience and nurture potential leads. so what are you waiting for? Add this live chat software for website today!
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