We all know how great conversation marketing is - it makes you generate leads instantly, generate more engagement and feel more personal to leads.
But the question arises how do you actually convert those leads into customers?
So how do we do it? Keep reading to learn 5 secrets to increase your own conversation conversion rates.
1) Reply Quickly
We all get scared when talking on the phone, but at least you can listen to Celine Dion while waiting (or some random 80s song).
But with live chat, what is a visitor going to do, but looking at the empty chat box one wonders if there is another side? What a terrible feeling!
You're on the other side, so answer quickly. Research shows that there is a 10X decrease in your probability of making contact with the prospect after a waiting time of 5 minutes.
Actually, our experience tells us that you should reply within a minute. More than that, you risk your visitor clicking on a competitor's website. People want answers today.
In fact, studies have shown that more than 40% of people prefer live chat over other contact methods because it prevents them from being held. Definitely the chat is your most important lead generation tool.
Suggested Read: 5 Reasons Why Live Chat For Website is Important For your Business
2) Mirror Their Style And Tone
Most people use Text messaging just because it is relaxed and informal. How would you answer them? In the same way.
Never talk to your customers, but be professional while mirroring their style. If they want to chit chat, that's fine; if they are direct, they will be straight back. This is a conversation, after all.
So make sure to avoid jargon and industry lingo. If you need to use technical jargon, use them (this is why you should know your buyer personality and where your leads are coming from).
However, do not assume that they know your product or service. Be a resource to educate them.
If you want to increase your conversion rates, you need to connect with site visitors, and that means being friendly, trustworthy and humane.
3) Personalize Every Chat
Let bots be bots and let your human warmth and creativity flow in your interactions.
First, start the conversation in an engaging manner. Instead of just saying "Hello, how are you?" In the chat box, say something like, "I'm here to help sales leaders more. How can I help you?"
Say something to curtail their interest. Then try to find their name and use it. People like to call him by his name.
You can use all the information you have at your disposal to personalize each chat. What page are they on? Are they a return visitor? Are they a current customer? Are they coming from an advertising campaign?
If you have an interactive marketing playbook, you probably have ready templates for answers to frequently asked questions. These are great when you're in a pinch. But don't just copy and paste. Spend a few seconds optimizing your answers - it will make a lot of difference.
Your leads can usually tell when you're using the template, and this creates a barrier to the connection. Instead, let your brand and personality shine through your interactions. We guarantee that your conversion rates will skyrocket.
Suggested Read: 6 Tips to Deliver Amazing Live Chat Support To Customers
4) Pace Yourself
I know that you want to get information from your visitors and qualify them quickly.
But, it is best if you keep your cool and pace yourself. Do not bombard them with too many questions.
One at a time
When leads have the opportunity to answer questions and ask themselves questions without pressure, they will be in a better position to do business with you.
Remember that most of the time you only generate funnels and nurture them on their journey towards becoming a customer. So there is no need to rush things.
5) Add Value
Chatting with your site visitors is more about connecting with your desires as it is about your own needs (getting contact details or booking a meeting for example).
Chat gives buyers the ability to raise their hand, to tell you who they are and where they are in the sales cycle. This gives them the ability to get whatever they want now rather than going through the standard sales process.
So give your buyers some value before trying to get their contact details or close a meeting. Answer their questions in detail and present a solution to their problem before asking for anything in return.
Be of service, rather than sales.
Convert More Traffic
These five suggestions may seem straight forward, but when combined with the power of a conversational marketing platform like Flow, you will not be obliged to convert more traffic than static, outdated forms.
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