Search engine optimization (SEO) can feel like a painful charioteer for business owners - a coded game that you pay a technical wizard to win on your behalf - but it's more important than what you think of basic business values. Is more related to.
Over time, search engines have become very good at understanding what people really want from websites. They understand this by observing and charting interactions between users and websites.
In other words: If your website is a place where people enjoy spending time, then it will be a place that suggests search engines more often. In that sense, optimizing your website for SEO is similar to setting up the best possible brick for your business.
This property is often described as user experience (UX). There are a lot of small turns to optimize UX on your site, like you would store. And just as every shop benefits from a friendly staff to welcome all visitors and answer questions, websites benefit from live chat tool.
Suggested Read: How To Perfect Your Live Chat Services For Business
What is User Experience (UX)?
UX relates to how people on your website feel. Scientists on UX and interface theory actually (and can) go much deeper, as it distinguishes with cognitive science and digital interface design.
But here is a brief version: If you can create a good user experience, people will spend more time on your website. Search engines notice when people (or don't) spend significant time on your website. They do this with metrics like these:
Bounce Rate
What percentage of visitors come to your site and do not take another action before leaving - the equivalent of a customer window shopping and deciding this store quickly is not for them.
Time On Page
The amount of time a person spends on a single page by the time they get there can be a good indicator of a high average valuable content for the time spent on a page.
Quality Strong UX
Broadly, you want your website to influence visitors in the same way that your actual business does - competence, thoughtfulness, and competitive edge.
Content
A sense of value comes from relevant content that satisfies your users' questions. For example, if someone searches for 'home sale listings in my area' and clicks on your realty website, those lists should be readily available and up to date.
Web Design
Ease of navigation and interaction will keep people engaged. Do pages load quickly? Is it easy to find the most important page? Are there support resources for visitors struggling with any stage of the process?
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How Live Chat Tool Improves UX
So, to review: Better UX will increase your search engine rankings (and perhaps your sales in the meantime). And you can grow your UX by creating a website that answers people's questions, keeps them happily searching, and possibly even provides you with contact information so you can take them away from the sales funnel.
How does live chat service optimize your site's UX? Here are some points ...
Responsible
People's expectations of customer service keep growing and they want it now. A Salesforce survey found that 64% of customers and 80% of business buyers expect real-time queries. And about 3/4 of shoppers will switch brands if they do not receive continuous service.
For web visitors, live chat tools for businesses provides the most immediate mode of response. Visitors also do not have to pick up the phone. Instead of waiting for a visitor to arrive with a question, effective live chat systems introduce themselves as soon as the visitor arrives.
When I landed on the Duvim's homepage, for example, I was greeted by a little live chat box with an assistant provided guidance. I knew where I was going, but at least kept a chat box in the corner, that's all.
Useful
Your website should lead visitors slowly to the information they want. But no matter how completely you create content and design the site, people will have unique questions and access requirements. There is no option of live customer service in those situations.
A live chat assistant trained in industry conditions and customer concerns can direct people to their needs. They can answer the questions directly, and if they don't have an answer right now, they can follow it later.
Access is also a technical problem - people are traveling through various desktops, tablets and smartphones. According to Google, 79% of users are likely to revisit a mobile-friendly site. The live chat tool for website you choose must be compatible with these platforms.
Engaging
Live chat agents not only ask questions - they ask follow-up questions. It keeps people paying attention (and increases the time you spend on your site). This is a great way to understand what people are seeing when they come to your site. If many people ask the same question for a live chat, such as Where is your pricing page? 'Then it's probably time to rethink the placement of your pricing page.
Live chat tool is also an effective (and accessible) way of capturing contact information for lead acquisition. It performs a lead capture survey without placing an onus on the customer. When done well, it can also include all kinds of granular data that gives your sales team an extra personal touch for outreach.
Suggested Read: How Live Chat support can Impact Your Customer Satisfaction
Classic Customer Engagement in the Digital World
Focusing on the user experience can be one of the best strategies to increase the search engine ranking of any business. At the point when visitors spend more time on your site than your competitor's site, Google and other search engines take into notice.
There is really no faking in those UX metrics, but you can improve the quality of UX by focusing on the core principles: content, design, and customer support.
Effective customer support can keep visitors happy regardless of any complexity occurring on your site, and live chat tool provides visitors with responsive, engaging, valuable support 24/7/365.
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